My favorite avertisement for sports is the old spice commercial with Greg Jennings. It begins with Greg Jennings lying in bed with a woman and holding up a deoderant stick of oldspice. Suddenly, the bed is on the playing field and Greg Jennings is carrying the bed and the woman through and around defenders. He talks smoothly and even catches a ball, while scoring a touchdown on the end. He makes a witty joke about giving the girl pancakes andthe commercial ends with him smiling and holding up an old spice deoderant stick. The commercial endswith the famous old spice whistle in the backround.
Athletes are typically used in advertisements directed towards men. Old spice is trying to give you the impression that you will get many more women by using their deoderant compared to rivals. Also, it doesn't hurt that Greg Jennings just came off a Super Bowl victory about 2 years ago. The humor in the video is hilarious, as well. Commercials like these tend to attract many viewers because it featues a star player that is saying funny things. If this was an average joe telling you to buy old spice, you probably wouldn't because no one really dreams ofbeing an average joe. Old spice has a catchy tune and their humor seems to attract many buyers that hope to be just like Greg Jennings.
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