Thursday, November 1, 2012

    The adbuster that I would like to do is from the "Nike, Just Do It" ad. Typically, they have an athlete performing some type of athletic move in their apparel, and try to use this catchy slogan as a means of attracting customers. Nike is an incredibly successful company, but like most clothing companies, they have their merchandise made in a foreign land, China. My problem with this is not that we are taking business away from America, but child workers are paid little money in horrible conditions to help out a corporate giant. So, instead of putting an athlete on the picture and the caption reading "Just Do It", I will replace it with a child worker in filthy conditions working extremely hard. Of course, I will use the same caption.

     This connects to sports because all of the sports companies are guilty of doing this. Nike is the most popular and used one, so this is why I chose the "Just Do It" ad. This adbuster could be interpreted in different ways  One way is that they are forced to "Just Do It" because they have little to no money to begin with. These kids are so poor that they will workin sweatshops for hours for much less than the minimum wage that we are accustomed to in the United States. Some Chinese workers in sweatshops make less than 1 U.S. dollar per day and have employees as young as 6 years old. The second way is that the company is trying to hide the fact that these sweatshops have such bad conditions. People would be less eager to buy from Nike had they known that 10 year olds are making these items.

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